Major shifts in marketing are on the horizon, driven in part by disruptions caused by the pandemic, disruptive influences and changes to consumer behavior. The shifts will require marketers to plan more deeply, integrating content, creating new event modalities and engaging with nonprofit organizations more than ever.
The key trends shaping the marketing industry in 2020 are likely to change the way marketers approach work at all levels, according to Eduardo Sonoda, founder and chief executive officer of the Eduardo Sonoda Advisory. Now with more than 700 employees, the advisory works with some of the world’s biggest companies to develop powerful marketing strategies that attract and engage customers. What are some of the biggest trends marketing leaders need to consider in 2022? Here is a closer look at the top drivers. Events Will Be Increasingly HybridThe COVID-19 pandemic has shown us all the power of hybrid engagements in all aspects of our lives. With closures, postponements and social distancing requirements the norm, marketers and event planners needed to rethink how events, a critical component of storytelling, would happen. Live versions of major concert series, conferences, conventions, product launches and grand openings quickly evaporated. Marketers quickly pivoted to more creative.... Click the link below to read the full article: https://bmmagazine.co.uk/business/eduardo-sonoda-sees-hybrid-events-content-focus-and-collaboration-with-nonprofits-as-major-marketing-trends-for-2022/
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