Born and raised in East London, Eduardo Sonoda attended and graduated from The University of East London in 2011. Within a handful of years, Sonoda found his way through the ranks of some of the largest marketing firms in the United Kingdom. After spending six years in the industry, Sonoda decided to branch out on his own, utilizing his experience and customer-focused approach to create the Eduardo Sonoda Advisory.
Now with more than 700 employees under his wing, Sonoda is looking to share some of the tips and insights that helped him turn his ideas into actionable marketing concepts and, eventually, a successful... Click the link below to read the link below: https://londonlovesbusiness.com/eduardo-sonoda-discusses-creativity-in-marketing-how-to-move-toward-innovation/
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Major shifts in marketing are on the horizon, driven in part by disruptions caused by the pandemic, disruptive influences and changes to consumer behavior. The shifts will require marketers to plan more deeply, integrating content, creating new event modalities and engaging with nonprofit organizations more than ever.
The key trends shaping the marketing industry in 2020 are likely to change the way marketers approach work at all levels, according to Eduardo Sonoda, founder and chief executive officer of the Eduardo Sonoda Advisory. Now with more than 700 employees, the advisory works with some of the world’s biggest companies to develop powerful marketing strategies that attract and engage customers. What are some of the biggest trends marketing leaders need to consider in 2022? Here is a closer look at the top drivers. Events Will Be Increasingly HybridThe COVID-19 pandemic has shown us all the power of hybrid engagements in all aspects of our lives. With closures, postponements and social distancing requirements the norm, marketers and event planners needed to rethink how events, a critical component of storytelling, would happen. Live versions of major concert series, conferences, conventions, product launches and grand openings quickly evaporated. Marketers quickly pivoted to more creative.... Click the link below to read the full article: https://bmmagazine.co.uk/business/eduardo-sonoda-sees-hybrid-events-content-focus-and-collaboration-with-nonprofits-as-major-marketing-trends-for-2022/ Building on what I, Eduardo Sonoda, have learned as a marketing executive and a student at both the University of East London and the London Marketing Academy, I lead my own private marketing firm, Eduardo Sonoda Advisory, with a concerted focus on the consumer. I stand firmly behind my August 2021 interview with the magazine London Loves Business, which quotes me as saying, “It is important to have the mindset of the customer when creating marketing campaigns that are meant for them in the first place.”
This means that your marketing implementation process, like the marketing plan that came before it, must be firmly centered around the wants, needs, challenges, and expectations of your target consumer market. While your marketing plan... Click link below to read the full article: https://bitrebels.com/business/eduardo-sonodas-views-how-implement-marketing-strategy/ |
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